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Personal Work
Illustration
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Graphic
Commissions
Chinese Traditional Culture Museum
Information
Shop
The visual identity for the illustration Kappa, branding for Scottish Highland, provoking the awareness of our water environment and an idea of future lifestyle. Overfishing and industrial wastewater cause fish variation gradually, I create the logo for the concept "running fish". I did field research in Scottish Highland, the shipwreck became an island, a habitat for wild birds. And the organization National Trust for Scotland is leading the preservation and conservation of nature from wildlife to wildness, fulfilling ecological balance.
插画作品“Kappa”的视觉识别。以苏格兰⾼地为背景的品牌设计，激发我们对⽔环境的意识和认识，以及对未来⽣活⽅式的想法。过度捕捞和⼯业废⽔导致⻥类的变异，我以“奔跑的⻥”为概念设计了标志。我在苏格兰⾼地做了实地考察，沉船成为⼀个岛屿，逐渐变成野生鸟类的栖息地。从野生动物到荒地，苏格兰国家信托组织正在引领⾃然保护，实现⽣态平衡。
Leopards mean speed and agility. Vitascope projection is the running movement of leopards, the projection of leopards leaping out of the frame. I have inspirited by Georges Méliès, the cinema's first artist and a pioneer in recognising the possibilities of the medium for narrative and spectacle, back to the beginning of movies. The movie is a moment of illusion between the quick movements of two pictures, creating a live leopard (moving image).
豹子象征着速度与敏捷。Vitascope（早期电影放映技术）投影出这种奔跑姿态，如同豹子跃出画面的动态瞬间。灵感源自电影艺术大师乔治·梅里爱，他最早发掘了电影媒介在叙事与奇观上的潜力，我仿佛回到了电影的起源时代。电影的本质是两幅画面快速交替间产生的幻象瞬间，在这里它化作了一头鲜活的豹子（运动的影像）。
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